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Global strategy and organization

Gupta, Anil K.; Govindarajan, Vijay - 2004

Persistent link: https://www.econbiz.de/10004914539

Global strategy and organization

Gupta, Anil; Govindarajan, Vijay - 2004

Persistent link: https://www.econbiz.de/10001803114

Building an effective global business team

Govindarajan, Vijay; Gupta, Anil K. - In: Smart globalization : designing global strategies, …, (pp. 249-268). 2003

Persistent link: https://www.econbiz.de/10001754073

Reverse innovation : a global growth strategy that could pre-empt disruption at home

Govindarajan, Vijay; Trimble, Chris - In: Strategy & leadership : a publication of Strategic … 40 (2012) 5, pp. 5-11

Persistent link: https://www.econbiz.de/10009664275

Reverse innovation : create far from home, win everywhere

Govindarajan, Vijay; Trimble, Chris - 2012

"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at...

Persistent link: https://www.econbiz.de/10009523434