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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
39
Konsumentenverhalten
34
USA
18
United States
18
Supply chain
16
Brand management
15
China
15
Lieferkette
14
Game theory
13
Customer satisfaction
12
Markenführung
12
Marketing management
12
Marketingmanagement
12
Brand
11
Markenartikel
11
Beziehungsmarketing
10
International marketing
10
Relationship marketing
10
Spieltheorie
10
Transnational corporation
10
Advertising effects
9
Brand image
9
Creativity
9
Cultural identity
9
Internationales Marketing
9
Kulturelle Identität
9
Kundenzufriedenheit
9
Lieferantenmanagement
9
Markenimage
9
Mexico
9
Preismanagement
9
Pricing strategy
9
Supplier relationship management
9
Werbewirkung
9
Advertising
8
Innovation management
8
Innovationsmanagement
8
Kreativität
8
Organizational change
8
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6
Article
4
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Lehrbuch
6
Textbook
6
Glossar enthalten
5
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5
Article in journal
4
Aufsatz in Zeitschrift
4
Language
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English
10
Author
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Minor, Michael
7
Ball, Donald A.
6
Geringer, John Michael
6
McNett, Jeanne M.
4
McCulloch, Wendell H.
3
Baeza, Miguel A.
2
Frantz, Paul L.
2
Wang, Yong Jian
2
Axinn, Catherine Nancy
1
Campos, Luísa Antunes Garcia de
1
Cruthirds, Kevin W.
1
Hernandez, Monica D.
1
Vicdan, Handan
1
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
International journal of entrepreneurship and small business
1
The international review of retail, distribution and consumer research
1
Transnational corporations : investment and development
1
Source
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ECONIS (ZBW)
10
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1
Empirical investigation on the magnitude of job offshoring from an organizational contingency perspective : implications for the American work force
Wang, Yong Jian
;
Cruthirds, Kevin W.
;
Baeza, Miguel A.
- In:
Competitiveness review : an international business …
20
(
2010
)
4
,
pp. 322-332
Persistent link: https://www.econbiz.de/10008652151
Saved in:
2
The internationalisation pattern of traditional Brazilian footwear manufacturers : a qualitative analysis
Campos, Luísa Antunes Garcia de
;
Axinn, Catherine Nancy
; …
- In:
International journal of entrepreneurship and small business
26
(
2016
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011563815
Saved in:
3
Reassessing the link between political stability and expropriation propensity
Minor, Michael
- In:
Transnational corporations : investment and development
2
(
1993
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10001155964
Saved in:
4
Rethinking flow : qualitative insights from Mexican cross-border shopping
Hernandez, Monica D.
;
Vicdan, Handan
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10010366987
Saved in:
5
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002404890
Saved in:
6
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
7
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
8
International business
Geringer, John Michael
;
McNett, Jeanne M.
;
Minor, Michael
; …
-
2016
-
1st edition
Persistent link: https://www.econbiz.de/10011422352
Saved in:
9
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
10
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2002
-
8. ed
Persistent link: https://www.econbiz.de/10013468882
Saved in:
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