This study focuses on home country institutions as sources of variation in the level of foreign investment into India. Our findings support the idea that institutional voids found in India are less of a deterrent to investments from home countries with high levels of institutional development...

Despite of the extensive research on the choice of how to structure a new foreign subsidiary in the international business literature, few studies have explored how the initial foreign entry mode impacts a multinational's subsequent activities in the host market. Drawing insights from prospect...

Advertisements are first point of contact a marketer has with the prospective consumer. It is at this stage that marketer has an opportunity to differentiate a reader from a prospective customer. This is done with help of appeals/ appeals like models, information about the products etc. However,...

Government corruption is a pervasive element of the international business environment and has damaging effects on governments, firms, and the broader society in which it takes place. Recently publicized scandals in Russia, China, Pakistan, Lesotho, South Africa, Costa Rica, Egypt, and elsewhere...