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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
82
Konsumentenverhalten
75
International marketing
43
Internationales Marketing
38
Brand management
37
Markenführung
37
Brand image
33
Markenimage
31
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25
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25
Designation of origin
22
Herkunftsbezeichnung
22
Theorie
20
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20
Marketingmanagement
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Measurement
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Corporate social responsibility
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Marketing management
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United Kingdom
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Messung
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Austria
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Großbritannien
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Innovation
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USA
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Österreich
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Business ethics
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Globalization
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Structural equation model
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Strukturgleichungsmodell
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Unternehmensethik
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Deutschland
9
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9
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English
12
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Schlegelmilch, Bodo B.
13
Ambos, Björn
8
Nell, Phillip C.
5
Ambos, Tina C.
2
Brenner, Barbara
2
Andersson, Ulf
1
Behnam, Michael
1
Diamantopoulos, Adamantios
1
Gruber, Verena
1
Lehrer, Mark
1
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Dynamics of globalization : location-specific advantages or liabilities of foreignness?
2
European journal of international management : EJIM
1
International marketing review
1
Internationale Management-Beratung : Tagungsband zur Fachtagung der wissenschaftlichen Kommission Internationales Management im Verband der Hochschullehrer für Betriebswirtschaft e.V.
1
Journal of knowledge management
1
Journal of world business : JWB
1
Long range planning : LRP ; international journal of strategic management
1
Management international review : mir ; journal of international business
1
Reshaping the boundaries of the firm in an era of global independence
1
Strategic management journal
1
WU case series / Wirtschaftsuniversität Wien
1
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ECONIS (ZBW)
13
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1
Internationale Management-Beratung in Großbritannien
Schlegelmilch, Bodo B.
- In:
Internationale Management-Beratung : Tagungsband zur …
,
(pp. 221-242)
.
1991
Persistent link: https://www.econbiz.de/10001278590
Saved in:
2
Evolution of organisational structure and capabilities in internationalising banks : the CEE operations of Unicredit's Vienna office
Ambos, Tina C.
;
Schlegelmilch, Bodo B.
;
Ambos, Björn
; …
- In:
Long range planning : LRP ; international journal of …
42
(
2009
)
5/6
,
pp. 633-653
Persistent link: https://www.econbiz.de/10003930847
Saved in:
3
The MNC as an externally embedded organization : an investigation of embeddedness overlap in local subsidiary networks
Nell, Phillip C.
;
Ambos, Björn
;
Schlegelmilch, Bodo B.
- In:
Journal of world business : JWB
46
(
2011
)
4
,
pp. 497-505
Persistent link: https://www.econbiz.de/10009373586
Saved in:
4
Innovation in multinational firms: does cultural fit enhance performance?
Ambos, Björn
;
Schlegelmilch, Bodo B.
- In:
Management international review : mir ; journal of …
48
(
2008
)
2
,
pp. 189-206
Persistent link: https://www.econbiz.de/10003677158
Saved in:
5
Managing knowledge in international consulting firms
Ambos, Tina C.
;
Schlegelmilch, Bodo B.
- In:
Journal of knowledge management
13
(
2009
)
6
,
pp. 491-508
Persistent link: https://www.econbiz.de/10003916585
Saved in:
6
The benefits of hierarchy? : exploring the effects of regional headquarters in multinational corporations
Nell, Phillip C.
;
Ambos, Björn
;
Schlegelmilch, Bodo B.
- In:
Dynamics of globalization : location-specific …
,
(pp. 85-106)
.
2011
Persistent link: https://www.econbiz.de/10009160428
Saved in:
7
Inside the NIKE matrix
Brenner, Barbara
;
Schlegelmilch, Bodo B.
;
Ambos, Björn
-
2013
Persistent link: https://www.econbiz.de/10010437340
Saved in:
8
Competitive advantage from exposure to multiple national environments : the induced internationalisation of 'born-multidomestic' firms
Lehrer, Mark
;
Schlegelmilch, Bodo B.
;
Behnam, Michael
- In:
European journal of international management : EJIM
3
(
2009
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10003825202
Saved in:
9
Innovation and control in the multinational firm: a comparison of political and contingency approaches
Ambos, Björn
;
Schlegelmilch, Bodo B.
- In:
Strategic management journal
28
(
2007
)
5
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003443035
Saved in:
10
MNEs' regional headquarters and their CSR agenda in the African context
Gruber, Verena
;
Schlegelmilch, Bodo B.
- In:
International marketing review
32
(
2015
)
5
,
pp. 576-602
Persistent link: https://www.econbiz.de/10011507120
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1
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