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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Consumer behaviour
16
Konsumentenverhalten
15
Beziehungsmarketing
7
India
7
Relationship marketing
7
Brand management
6
Markenführung
6
Indien
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Service quality
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Dienstleistungsqualität
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Marketing
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Theorie
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Theory
4
Brand image
3
Branding
3
Cognition
3
Developing countries
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Entwicklungsländer
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3
Low income
3
Markenimage
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Niedrigeinkommen
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Social Web
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Social web
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Transnational corporation
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Value
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Advertising
2
Agrarmarkt
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Agricultural market
2
Alliances
2
Bank
2
Bottom of the pyramid
2
Brand
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Compensatory consumption
2
Consumer resistance
2
Consumption behavior
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Corporate Social Responsibility
2
Corporate reputation
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Corporate social responsibility
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English
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Jaiswal, Anand Kumar
2
Ali, Salman
1
Gupta, Shaphali
1
Koelemeijer, Kitty
1
Lemmink, Jos
1
Malodia, Suresh
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Mathur, Ajeet N.
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Wetzels, Martin
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Australian journal of management
1
Journal of the Academy of Marketing Science
1
Research memorandum / Faculty of Economics, Limburg University
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Research memorandum / Faculty of Economics, Limburg University / Faculteit der Economische Wetenschappen, Rijksuniversiteit Limburg
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ECONIS (ZBW)
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Reverse innovation : a conceptual framework
Malodia, Suresh
;
Gupta, Shaphali
;
Jaiswal, Anand Kumar
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1009-1029
Persistent link: https://www.econbiz.de/10012301300
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2
Antecedents to firm performance during re-internationalization
Ali, Salman
;
Mathur, Ajeet N.
;
Jaiswal, Anand Kumar
- In:
Australian journal of management
47
(
2022
)
3
,
pp. 423-453
Persistent link: https://www.econbiz.de/10013396290
Saved in:
3
Distribution channel structure, supplier power, relationship and service power quality : the case of an international distributor
Koelemeijer, Kitty
;
Lemmink, Jos
;
Wetzels, Martin
-
1993
Persistent link: https://www.econbiz.de/10000852017
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