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A latent class binomial logit methodology for the analysis of paired comparison choice data

Wedel, Michel; DeSarbo, Wayne - 1992

Persistent link: https://www.econbiz.de/10000831791

A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing

DeSarbo, Wayne; Kim, Sunghoon - In: Quantitative modelling in marketing and management, (pp. 3-25). 2013

Persistent link: https://www.econbiz.de/10009680256

A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data

Fong, Duncan K. H.; DeSarbo, Wayne; Park, Joonwook; … - In: Journal of the American Statistical Association : JASA 105 (2010) 490, pp. 482-492

Persistent link: https://www.econbiz.de/10008736171

Restricted principal components analysis for marketing research

DeSarbo, Wayne; Hausman, Robert E.; Kukitz, Jeffrey M. - In: Journal of modelling in management 2 (2007) 3, pp. 305-328

Persistent link: https://www.econbiz.de/10003773901

Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data

Kim, Juyoung; Chatterjee, Rabikar; DeSarbo, Wayne; … - 2007

Persistent link: https://www.econbiz.de/10003541515

Applications of multivariate latent variable models in marketing

DeSarbo, Wayne; Kamakura, Wagner A.; Wedel, Michel - In: Marketing research and modeling : progress and …, (pp. 43-68). 2004

Persistent link: https://www.econbiz.de/10003243398

Multidimensional scaling and positioning

Green, Paul E.; Rao, Vithala R.; Wedel, Michel - 2017

Persistent link: https://www.econbiz.de/10011634176

Statistical perceptual maps : using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling

Iacobucci, Dawn; Grisaffe, Douglas B.; DeSarbo, Wayne - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 81-98

Persistent link: https://www.econbiz.de/10011855256

Dynamic strategic groups : deriving spatial evolutionary paths

DeSarbo, Wayne; Grewal, Rajdeep; Wang, Rui - In: Strategic management journal 30 (2009) 13, pp. 1420-1439

Persistent link: https://www.econbiz.de/10003905660

Dynamic Strategic Groups : Deriving Spatial Evolutionary Paths

DeSarbo, Wayne - 2016

Recent theoretical developments in the domain of strategic groups, specifically those related to cognitive groups and strategic group identity, seem to suggest that strategic group membership is likely to be relatively stable over time and that firms in a strategic group co-evolve. Yet...

Persistent link: https://www.econbiz.de/10012988937