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A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research

DeSarbo, Wayne S. - 2016

This paper presents a new multidimensional scaling (MDS) methodology which operationalizes the Krumhansl (1978) distance-density model for the analysis of asymmetric proximity data. In Krumhansl's conceptualization, the symmetric Euclidean interbrand distances typically associated with the...

Persistent link: https://www.econbiz.de/10012990067

A latent class binomial logit methodology for the analysis of paired comparison choice data

Wedel, Michel; DeSarbo, Wayne - 1992

Persistent link: https://www.econbiz.de/10000831791

Restricted principal components analysis for marketing research

DeSarbo, Wayne; Hausman, Robert E.; Kukitz, Jeffrey M. - In: Journal of modelling in management 2 (2007) 3, pp. 305-328

Persistent link: https://www.econbiz.de/10003773901

Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data

Kim, Juyoung; Chatterjee, Rabikar; DeSarbo, Wayne; … - 2007

Persistent link: https://www.econbiz.de/10003541515

Applications of multivariate latent variable models in marketing

DeSarbo, Wayne; Kamakura, Wagner A.; Wedel, Michel - In: Marketing research and modeling : progress and …, (pp. 43-68). 2004

Persistent link: https://www.econbiz.de/10003243398

Dynamic strategic groups : deriving spatial evolutionary paths

DeSarbo, Wayne; Grewal, Rajdeep; Wang, Rui - In: Strategic management journal 30 (2009) 13, pp. 1420-1439

Persistent link: https://www.econbiz.de/10003905660

A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data

Fong, Duncan K. H.; DeSarbo, Wayne; Park, Joonwook; … - In: Journal of the American Statistical Association : JASA 105 (2010) 490, pp. 482-492

Persistent link: https://www.econbiz.de/10008736171

Multidimensional scaling and positioning

Green, Paul E.; Rao, Vithala R.; Wedel, Michel - 2017

Persistent link: https://www.econbiz.de/10011634176

A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing

DeSarbo, Wayne; Kim, Sunghoon - In: Quantitative modelling in marketing and management, (pp. 3-25). 2013

Persistent link: https://www.econbiz.de/10009680256

Statistical perceptual maps : using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling

Iacobucci, Dawn; Grisaffe, Douglas B.; DeSarbo, Wayne - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 81-98

Persistent link: https://www.econbiz.de/10011855256

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