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Bridson, Kerrie
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Evans, Jody
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Arts marketing : an international journal ; AM
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
European journal of marketing : EJM
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ECONIS (ZBW)
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Manifestations of brand orientation in museums : an exploratory study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 435-442)
.
2012
Persistent link: https://www.econbiz.de/10010191479
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2
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
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3
Exhibitions as sub-brands : an exploratory study
Rentschler, Ruth
;
Bridson, Kerrie
;
Evans, Jody
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 45-66
Persistent link: https://www.econbiz.de/10010431500
Saved in:
4
Portrait of a star : National Gallery of Victoria
Rentschler, Ruth
;
Bridson, Kerrie
;
Evans, Jody
- In:
International journal of arts management
13
(
2010/11
)
2
,
pp. 59-67
Persistent link: https://www.econbiz.de/10008856920
Saved in:
5
Don't tate us! : the impediments and drivers of branding museums
Evans, Jody
(
contributor
);
Bridson, Kerrie
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003415751
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