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International journal of arts management
2
Arts marketing : an international journal ; AM
1
Creative industries and entrepreneurship : paradigms in transition from a global perspective
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
European journal of marketing
1
European journal of marketing : EJM
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Journal of business research : JBR
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Journal of vacation marketing : an international journal
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A private entrepreneur and his art museum : how MONA took Tasmania to the world
Rentschler, Ruth
;
Lehman, Kim
;
Fillis, Ian
- In:
Creative industries and entrepreneurship : paradigms in …
,
(pp. 136-155)
.
2018
Persistent link: https://www.econbiz.de/10011922746
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2
Towards an integrative framework for arts governance
Rentschler, Ruth
;
Lee, Boram
;
Fillis, Ian
- In:
International journal of arts management
24
(
2021
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012819301
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3
The museum of old and new art : leveraging entrepreneurial marketing to create a unique arts and vacation venture
Fillis, Ian
;
Lehman, Kim
;
Miles, Morgan P.
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10011689433
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4
Der Museumsdirektor : Manager der Kreativität oder kreativer Manager?
Rentschler, Ruth
- In:
Unternehmertum und Führungsverhalten im Kulturbereich
,
(pp. 205-221)
.
2006
Persistent link: https://www.econbiz.de/10003431383
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5
Museum marketing : competing in the global marketplace
Rentschler, Ruth
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10004893711
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6
Manifestations of brand orientation in museums : an exploratory study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 435-442)
.
2012
Persistent link: https://www.econbiz.de/10010191479
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7
Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
Saved in:
8
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
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9
Exhibitions as sub-brands : an exploratory study
Rentschler, Ruth
;
Bridson, Kerrie
;
Evans, Jody
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 45-66
Persistent link: https://www.econbiz.de/10010431500
Saved in:
10
Portrait of a star : National Gallery of Victoria
Rentschler, Ruth
;
Bridson, Kerrie
;
Evans, Jody
- In:
International journal of arts management
13
(
2010/11
)
2
,
pp. 59-67
Persistent link: https://www.econbiz.de/10008856920
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