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Playing the changes on the jazz metaphor : an expanded conceptualization of music, management, and marketing-related themes

Holbrook, Morris B. - 2007

Persistent link: https://www.econbiz.de/10003786230

Cinemusical meanings in motion pictures : commerce, art, and Brando loyalty ... or ... De Niro, My God, To Thee

Holbrook, Morris B. - In: Journal of consumer behaviour : an international … 6 (2007) 6, pp. 398-418

Persistent link: https://www.econbiz.de/10003617607

Reflections on jazz training and marketing education : what makes a great teacher?

Holbrook, Morris B. - In: Marketing theory 16 (2016) 4, pp. 429-444

Persistent link: https://www.econbiz.de/10011645938

Reflections on collections and the meanings of music from midcentury, part 1, listening

Holbrook, Morris B. - In: Journal of customer behaviour 22 (2023) 1/2, pp. 90-101

Persistent link: https://www.econbiz.de/10014424266

Reflections on collections and the meanings of music from midcentury, part 2, dancing

Holbrook, Morris B. - In: Journal of customer behaviour 22 (2023) 3, pp. 17-30

Persistent link: https://www.econbiz.de/10014424277

Music, movies, meanings, and markets : cinemajazzamatazz

Holbrook, Morris B. - 2011

Persistent link: https://www.econbiz.de/10010254528

Music, movies, meanings, and markets : cinemajazzamatazz

Holbrook, Morris B. - 2011

1. The role of ambi-diegetic film music in the product design of Hollywood movies : macromarketing in La-La-land -- 2. Ambi-diegetic film music as a product-design and -placement strategy : the Crosby duets in High society (1956) -- 3. The cinemusical role of 'My funny Valentine' in The fabulous...

Persistent link: https://www.econbiz.de/10014498517

Reflections on Jazz and Teaching: Benny and Gene, Woody and We

Holbrook, Morris B.; Day, Ellen - In: European Journal of Marketing 28 (1994) 8/9, pp. 133-144

Based on an analogy with a recently revived film of The Benny Goodman Story , draws some marketing‐related parallels between jazz musicianship and teaching. Specifically, as in the case of artists, professors may often pursue a product‐oriented strategy stubbornly dedicated to honouring...

Persistent link: https://www.econbiz.de/10014723094