Krishnan, Vijaykumar; A. Machleit, Karen; J. Kellaris, James - In: Journal of Consumer Marketing 31 (2014) 4, pp. 278-289
Purpose – The purpose of the paper is to develop and test a psychometrically valid scale for musical intelligence as an individuating variable. This scale can elicit individual differences on reactions to sonic branding stimuli such as audio logos, radio jingles and commercial music....
