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~subject:"Musik"
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Musik
Consumer behaviour
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Konsumentenverhalten
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Emotion
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USA
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United States
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Brand management
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Advertising
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Markenführung
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Brand
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Markenartikel
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Werbung
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Beziehungsmarketing
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Relationship marketing
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Advertising music
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Brand image
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Confidence
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Emotions
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Gesundheitsversorgung
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Gesundheitswesen
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Health care system
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Markenimage
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Vertrauen
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Werbemusik
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Advertising effects
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Affective commitment
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Bestattungsgewerbe
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Branding
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Emotional exhaustion
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Employee retention
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Functional food
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Funktionelle Lebensmittel
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Marketing management
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Marketingmanagement
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Mitarbeiterbindung
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Music
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Transportation
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Kemp, Elyria
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Bui, M̃y
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Cho, Yoon-Na
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Kintzer, Alex
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White, Michael G.
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International journal of advertising : the review of marketing communications
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International journal of arts management
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International journal of retail & distribution management
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ECONIS (ZBW)
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Embracing jazz : exploring audience participation in jazz music in its birthplace
Kemp, Elyria
;
White, Michael G.
- In:
International journal of arts management
16
(
2013/14
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10010210540
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2
E-tail emotion regulation : examining online hedonic product purchases
Bui, M̃y
;
Kemp, Elyria
- In:
International journal of retail & distribution management
41
(
2013
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10009725775
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3
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
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