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~subject:"Musikwirtschaft"
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Musikwirtschaft
Consumer behaviour
24
Konsumentenverhalten
23
Brand image
22
Brand management
22
Markenführung
22
Markenimage
20
Brand
17
China
17
Beziehungsmarketing
16
Markenartikel
16
Relationship marketing
16
Brand loyalty
8
Automotive industry
7
India
7
Kfz-Industrie
7
Markentreue
7
Bibliometrics
6
Bibliometrie
6
Music industry
6
Auslandsinvestition
5
Brand love
5
Brand relationships
5
Emotion
5
Foreign investment
5
Multinationales Unternehmen
5
Transnational corporation
5
Brand hate
4
Corporate reputation
4
Corporate social responsibility
4
Globalisierung
4
Globalization
4
Indien
4
International marketing
4
Internet
4
Public relations
4
Öffentlichkeitsarbeit
4
Barter economy
3
Brand relationship
3
Brand retaliation
3
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Arbeitspapier
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Working Paper
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Graue Literatur
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English
5
German
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Fetscherin, Marc
6
Schmid, Matthias
2
Buhse, Willms
1
Reinke, Alexander
1
Zaugg, Sabrina
1
Institution
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Universität Bern / Institut für Wirtschaftsinformatik
1
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Arbeitsbericht / Institut für Wirtschaftsinformatik der Universität Bern
4
Journal of electronic commerce research : JECR
1
Working papers / Institut für Wirtschaftsinformatik der Universität Bern
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ECONIS (ZBW)
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1
Movie piracy on peer-to-peer networks
Fetscherin, Marc
-
2003
Persistent link: https://www.econbiz.de/10002547905
Saved in:
2
Importance of cultural and risk aspects in music piracy : a cross-national comparison among university students
Fetscherin, Marc
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003886454
Saved in:
3
Comparative study of digital rights management systems for music and text files
Fetscherin, Marc
(
contributor
);
Schmid, Matthias
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002527800
Saved in:
4
Ein Peer-to-Peer-basiertes Geschäftsmodell für den digitalen Vertrieb von Musik
Fetscherin, Marc
;
Buhse, Willms
;
Reinke, Alexander
-
2004
Persistent link: https://www.econbiz.de/10002547903
Saved in:
5
The application of digital rights management systems in the music industry : an empirical investigation
Fetscherin, Marc
;
Schmid, Matthias
-
2003
Persistent link: https://www.econbiz.de/10002547904
Saved in:
6
Music piracy on peer-to-peer networks
Fetscherin, Marc
;
Zaugg, Sabrina
-
2003
Persistent link: https://www.econbiz.de/10002547906
Saved in:
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