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Dominance versus prestige hierarchies : how social hierarchy base shapes conspicuous consumption
Desmichel, Perrine; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 50 (2024) 5, pp. 887-906
Persistent link: https://www.econbiz.de/10014526238
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The Compensatory Consumer Behavior Model : how self-discrepancies drive consumer behavior
Mandel, Naomi; Rucker, Derek D.; Levav, Jonathan; … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 133-146
Persistent link: https://www.econbiz.de/10011771848
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Direct and vicarious conspicuous consumption : identification with low-status groups increases the desire for high-status goods
Mazzocco, Philip J.; Rucker, Derek D.; Galinsky, Adam D.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 520-528
Persistent link: https://www.econbiz.de/10009682419