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~subject:"Nachfrageinterdependenz"
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Nachfrageinterdependenz
Consumer behaviour
29
Konsumentenverhalten
27
Brand image
12
Markenimage
12
Brand
8
Brand management
8
Designation of origin
8
Herkunftsbezeichnung
8
Luxury goods
8
Markenartikel
8
Markenführung
8
Luxusgüter
7
Cultural identity
5
Kulturelle Identität
5
Conspicuous consumption
4
Consumer ethnocentrism
4
International marketing
4
National culture
4
Nationalkultur
4
Personality psychology
4
Persönlichkeitspsychologie
4
Advertising effects
3
Beziehungsmarketing
3
Country of origin
3
Culture
3
Einzelhandel
3
Global brands
3
Interdependent preferences
3
Internationales Marketing
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Retail trade
3
Social Web
3
Social values
3
Social web
3
Soziale Werte
3
United Kingdom
3
Werbewirkung
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English
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Balabanis, George
3
Kastanakis, Minas N.
2
Chen, Xiaolan
1
Stathopoulou, Anastasia
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Journal of business research : JBR
2
International marketing review
1
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ECONIS (ZBW)
3
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Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior
Kastanakis, Minas N.
;
Balabanis, George
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1399-1407
Persistent link: https://www.econbiz.de/10009620250
Saved in:
2
Explaining variation in conspicuous luxury consumption : an individual differences' perspective
Kastanakis, Minas N.
;
Balabanis, George
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2147-2154
Persistent link: https://www.econbiz.de/10010400097
Saved in:
3
A cross-cultural examination of sustainable luxury consumption : a comparative study of social norms, self-control and future orientation in the UK and China
Balabanis, George
;
Stathopoulou, Anastasia
;
Chen, Xiaolan
- In:
International marketing review
41
(
2024
)
6
,
pp. 1270-1299
Persistent link: https://www.econbiz.de/10015202384
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