The estimated effects of promotion on demand are often small and insignificant. Yet, the estimated effects of promotion on industry profit are often positive and large. This puzzle is explained by demonstrating that (in)significance of promotion in a demand equation does not imply, and is not...

Although meat demand is one of the most studied issues in agricultural economics, our understanding of this phenomenon has been hampered by valid concerns about model specification uncertainty. This article revisits the need for more general theories of aggregate U.S. meat demand. Using a...