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Getting consumers to recycle now! : when and why cuteness appeals influence prosocial and sustainable behavior

Wang, Tingting; Mukhopadhyay, Anirban; Patrick, Vanessa M. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 269-283

Persistent link: https://www.econbiz.de/10011770943

Psychological interventions in promoting sustainable consumption behaviour : an empirical study

Verma, Sanjeev - In: International journal of business innovation and research 8 (2014) 4, pp. 373-384

Persistent link: https://www.econbiz.de/10010401039

Subduing effects of personal norms on materialism fostering green purchase behavior : modified norm activation model perspective

Jhawar, Anand; Israel, Duraipandian; Kumar, Prashant - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 602-625

Persistent link: https://www.econbiz.de/10014369370

Analyzing the sustainable behavioral intentions : role of norms, beliefs and values on behavioral intentions

Moon, Moin Ahmed; Habib, Muhammad Danish; Attiq, Saman - In: Pakistan journal of commerce and social sciences 9 (2015) 2, pp. 524-539

The purpose of the study is to examine the contributing factors (norms, beliefs and values) as a proxy of sustainable behavior. To achieve the research objective a survey method was adopted by using convenience sampling. From the results of the study it is evident that normative influence is a...

Persistent link: https://www.econbiz.de/10011928341