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Sustainability and branding : an integrated perspective

Kumar, V.; Christodoulopoulou, Angeliki - In: Industrial marketing management : the international … 43 (2014) 1, pp. 6-15

Persistent link: https://www.econbiz.de/10010359386

Understanding the feasibility and value of grassroots innovation

Gupta, Shaphali - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 941-965

Persistent link: https://www.econbiz.de/10012301287

Seeing Green : Achieving Environmental Sustainability through Lean and Six Sigma

Kumar, Vikas - 2017

Cover -- EDITORIAL ADVISORY BOARD -- Editorial -- Investigating the green impact of Lean, Six Sigma and Lean Six Sigma -- Maintaining sustainable performance in operating petroleum assets via a lean-six-sigma approach -- Lean Six Sigma and environmental sustainability: the case of a Norwegian...

Persistent link: https://www.econbiz.de/10013041776

Transforming Healthcare Sector Through Artificial Intelligence and Environmental Sustainability

Singh, Rubee (ed.); Shafik, Wasswa (ed.); … - 2024

Ai Integrated Healthcare and Environmental Sustainability -- Assessing the Impact of Artificial Intelligence on Healthcare Sector for Enhancing Sustainability -- Exploring the intersection of Ai Healthcare and Environmental Sustainability Future Trends and Challenges -- Bridging Human Interface...

Persistent link: https://www.econbiz.de/10015189983

Evaluating HRM practices for embracing the digital circular economy in Indian manufacturing firms : an analytical study

Singh, Rubee; Joshi, Amit; Raghuveer, Katragadda; … - In: Strategy & leadership 53 (2025) 1, pp. 49-72

Persistent link: https://www.econbiz.de/10015323296

Is market orientation a source of sustainable competitive advantage or simply the cost of competing?

Kumar, V.; Jones, Eli; Venkatesan, Rajkumar; Leone, … - In: Journal of marketing 75 (2011) 1, pp. 16-30

Persistent link: https://www.econbiz.de/10008840474

Developing green supply chain management taxonomy-based decision support system

Kumar, V.; Holt, D.; Ghobadian, Abby; Garza-Reyes, J. A. - In: International journal of production research 53 (2015) 21/22, pp. 6372-6389

Persistent link: https://www.econbiz.de/10011434046

The effect of lean methods and tools on the environmental performance of manufacturing organisations

Garza-Reyes, Jose Arturo; Kumar, Vikas; Chaikittisilp, … - In: International journal of production economics 200 (2018), pp. 170-180

Persistent link: https://www.econbiz.de/10011870017

Lean, green practices and process innovation : a model for green supply chain performance

Cherrafi, Anass; Garza-Reyes, Jose Arturo; Kumar, Vikas; … - In: International journal of production economics 206 (2018), pp. 79-92

Persistent link: https://www.econbiz.de/10011948354

Managing innovation and operations in the 21st century

Garza-Reyes, Jose Arturo; Kumar, Vikas; … - 2018

Persistent link: https://www.econbiz.de/10011672066