"This book offers a well-written and concise mix of theory, reviews, primary research findings and case studies, across a wide range of agribusiness and agricultural marketing practices from an African perspective with a focus on sustainablilty."

1. Sustainable Green Marketing Strategies for a Circular Economy in Africa: An Introduction -- 2. Beyond Formal Law: Harnessing African Indigenous Knowledge to Foster Green Marketing Governance and Sharing Economy -- 3. Green Corporate Governance and Sustainable Development Goals: Lessons for...

The purpose of the study is to analyse how green reverse logistics technology impacts agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage. Systematic literature review and meta-analytical methodology was adopted to execute the current...