Chapter 1: An Introduction to Responsible Management: A Corporate Social Responsibility (CSR), Green Marketing and Sustainability Management Perspective.-Part One: Corporate Social Responsibility -- Chapter 2: Benefits of Promoting Micro-Level Corporate Social Responsibility for Emerging...

1. Forging public relations and CSR/sustainability connections -- 2. CSR/sustainability, public relations, and ethics : doing no harm and doing the right thing -- 3. Spanning boundaries and building CSR/sustainability stakeholder relationships -- 4. Communicating CSR/sustainability and managing...