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This article describes that though there are few studies conducted on SMEs' life cycle, there are no studies specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond quickly to changing marketing requirements. Four...
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Government identifies scaling-up investment in infrastructure as one of the key enablers to achieve its development objectives - these include achieving high and sustained growth levels to reduce poverty, income inequality and high unemployment. The specific areas where infrastructure...
Persistent link: https://www.econbiz.de/10012047442
Tourism is a powerful vehicle for economic growth and job creation is now a recognized phenomenon worldwide. International tourist arrivals to SSA have been on increase. This makes SSA the second fastest growing region in the world after the Asia Pacific (UNWTO 2010). The importance of the...
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Contemporary organizations, consider human resources to be the most strategic assets. Further to realize these assets to optimum, communication is crucial. With technology driven economies effective communication not only enhances organizational outcomes but also plays a dynamic role for...
Persistent link: https://www.econbiz.de/10012048128
Purpose This study aims to explore factors hindering small and medium-sized enterprises' (SMEs) growth in Khomas region in Nambia. Methodology/design/approach Methodology adopted is qualitative approach with a case study research design including in-depth interviews and deep observations....
Persistent link: https://www.econbiz.de/10014908054