This study develops and tests a set of novel theoretical predictions about the conditions under which category spanning is rewarded by external audiences. To do this, we revisit the assumption that comprehensible organizational identities are associated with individual categories. Drawing on...

In this chapter, we examine the development of a technology path in the nanotube (NT) field – one of the most well-developed areas of nanotechnology. Although early developments suggested that there were equally viable pathways related to the development of carbon nanotubes (CNTs) and others...

This paper examines the role of category affiliations in entrepreneurial resource acquisition. Pace existing studies, we suggest category spanning will cause firms to be overlooked or discounted because evaluators assume that they have less expertise than their category-focused competitors; a...

Although the cottage industry of neoinstitutional research gained its momentum through a conceptual architecture that was centred on a bifurcation of technological/material forces and cultural dynamics, current research in this genre has begun to re-examine the utility of such distinctions. One...