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~subject:"Narrative Methode"
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Narrative Methode
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Hende, Ellis van den
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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Narrative transportation in concept tests for really new products : the moderating effect of reader-protagonist similarity
Hende, Ellis van den
;
Dahl, Darren W.
;
Schoormans, Jan P. L.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 157-170
Persistent link: https://www.econbiz.de/10010219675
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Drivers and consequences of narrative transportation : understanding the role of stories and domain-specific skills in improving radically new products
Schweitzer, Fiona
;
Hende, Ellis van den
- In:
The journal of product innovation management : an …
34
(
2017
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011649998
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3
What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews
Laer, Tom van
;
Escalas, Jennifer Edson
;
Ludwig, Stephan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 267-285
Persistent link: https://www.econbiz.de/10012033963
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