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Brand-consumer storytelling theory and research : introduction to a Psychology & Marketing Special Issue

Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 531-540

Persistent link: https://www.econbiz.de/10003981103

Special issue: Brand-consumer storytelling theory and research

Woodside, Arch G. (contributor) - 2010

Persistent link: https://www.econbiz.de/10003981127

When consumers and brands talk : storytelling theory and research in psychology and marketing

Woodside, Arch G.; Sood, Suresh; Miller, Kenneth E. - In: Psychology & marketing 25 (2008) 2, pp. 97-145

Persistent link: https://www.econbiz.de/10003735801

Storytelling-case archetype decoding and assignment manual (SCADAM)

Woodside, Arch G. (contributor); Sood, Suresh C. (contributor) - 2016

Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of...

Persistent link: https://www.econbiz.de/10012050332

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

Woodside, Arch G. (ed.); Sood, Suresh C. (ed.) - In: Storytelling-case archetype decoding and assignment …, (pp. iii). 2016

Persistent link: https://www.econbiz.de/10015364916

Storytelling research of consumers' self-reports of urban tourism experiences in China

Hsu, Shih-yun; Dehuang, Ning; Woodside, Arch G. - In: Journal of business research : JBR 62 (2009) 12, pp. 1223-1254

Persistent link: https://www.econbiz.de/10003900739

Narrative analysis for decoding marketer - customer interactions in hospitality contexts

Woodside, Arch G.; Coleman, Linda Jane - In: Tourism sensemaking : strategies to give meaning to …, (pp. 223-231). 2011

Persistent link: https://www.econbiz.de/10009380868

Creating visual narrative art for decoding stories that consumers and brands tell

Megehee, Carol M.; Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 603-622

Persistent link: https://www.econbiz.de/10003981120

Storytelling research on international visitors : interpreting own experiences in Tokyo

Martin, Drew; Woodside, Arch G. - In: Qualitative market research : an international journal 14 (2011) 1, pp. 27-54

Persistent link: https://www.econbiz.de/10008858056

Storytelling-case archetype decoding and assignment manual (SCADAM)

Woodside, Arch G.; Sood, Suresh C. - 2016 - First edition

Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype --...

Persistent link: https://www.econbiz.de/10012013965