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Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie; La Rocca, Antonella - In: Industrial marketing management : the international … 46 (2015), pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
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Storytelling by the sales force and its effect on buyer-seller exchange
Gilliam, David A.; Flaherty, Karen E. - In: Industrial marketing management : the international … 46 (2015), pp. 132-142
Persistent link: https://www.econbiz.de/10011286969
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Storytelling during retail sales encounters
Gilliam, David A.; Zablah, Alex R. - In: Journal of retailing and consumer services 20 (2013) 5, pp. 488-494
Persistent link: https://www.econbiz.de/10009768987
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Frameworks for consumers' narratives in a changing marketplace : banking and the financial crisis
Gilliam, David A.; Preston, Teresa; Hall, John R. - In: Marketing intelligence & planning 35 (2017) 7, pp. 892-906
Persistent link: https://www.econbiz.de/10011798063