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On the marketing implications of place narratives
Lichrou, Maria; O'Malley, Lisa; Patterson, Maurice - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 832-856
Persistent link: https://www.econbiz.de/10010410774
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Place branding and place narratives
Lichrou, Maria; Patterson, Maurice; O'Malley, Lisa; … - In: Handbook on place branding and marketing, (pp. 160-177). 2017
Persistent link: https://www.econbiz.de/10011685165
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Prefiguring sustainable living : an ecovillage story
Casey, Katherine; Lichrou, Maria; O'Malley, Lisa - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1658-1679
Persistent link: https://www.econbiz.de/10012424265
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Motorcycling edgework : a practice theory perspective
Murphy, Steven; Patterson, Maurice - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1322-1340
Persistent link: https://www.econbiz.de/10009412798