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~subject:"Narrative Methode"
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Experiential Reciprocity : The...
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Narrative Methode
Consumer behaviour
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Konsumentenverhalten
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Advertising
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Advertising effects
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Brand
6
Brand management
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Markenartikel
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Markenführung
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Werbewirkung
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Brand image
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Markenimage
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Corporate social responsibility
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Jugendliche
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Narrative method
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Product Placement
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Product placement
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Youth
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Ambivalence
2
Artificial intelligence
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Communication
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Corporate Social Responsibility
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Country-of-origin
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France
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Frankreich
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Kommunikation
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Künstliche Intelligenz
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Rules of origin
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Social Web
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Social web
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USA
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United States
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Ursprungsregeln
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
narrative transportation
2
Adolescents
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Alcohol consumption
1
Alkoholkonsum
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English
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Russell, Cristel Antonia
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Burlat, Claire
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Del Bucchia, Céline
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Feiereisen, Stephanie
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Grube, Joel W.
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Hamby, Anne M.
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Lancelot Miltgen, Caroline
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Rasolofoarison, Dina
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Russell, Dale W.
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Schau, Hope Jensen
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of public policy & marketing
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ECONIS (ZBW)
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When do public health epilogues correct the influence of alcohol story lines on youth? : the interplay of narrative transportation and persuasion knowledge
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Grube, Joel W.
; …
- In:
Journal of public policy & marketing
38
(
2019
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012534246
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2
Empowerment as latent vulnerability in techno-mediated consumption journeys
Del Bucchia, Céline
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 629-651
Persistent link: https://www.econbiz.de/10012493991
Saved in:
3
One brand, many trajectories : narrative navigation in transmedia
Feiereisen, Stephanie
;
Rasolofoarison, Dina
;
Russell, …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 651-681
Persistent link: https://www.econbiz.de/10012799035
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