What do the feathers on a bird have in common with the glass in fiber optics? The answer lies in exaptation, a concept that has been creatively repurposed (i.e., exapted) from evolutionary biology to the field of technological innovation. Inspired by this movement, we examine different kinds of...

Narrative Identity Work (NIW) is a crucial activity to garner support for and develop new projects. Entrepreneurs can use NIW as a communication device to “connect” their projects with relevant external audiences, but they need to be able to strike a balance between legitimacy and...