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~subject:"Narrative Methode"
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The influence of storytelling on the consumer-brand relationship experience
Crespo, Cátia Fernandes
;
Ferreira, Alcina Gaspar
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10014250028
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