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Brand co-creation in multichannel media environments : a narrative approach
Bange, Saara; Moisander, Johanna; Järventie-Thesleff, Rita - In: Journal of media business studies 17 (2020) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10012256232
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Finding an emergent way through transformational change : a narrative approach to strategy
Horst, Sven-Ove; Järventie-Thesleff, Rita - In: Journal of media business studies 13 (2016) 1/2, pp. 3-21
Persistent link: https://www.econbiz.de/10011675915
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Entrepreneurial identity development through digital media
Horst, Sven-Ove; Järventie-Thesleff, Rita; … - In: Journal of media business studies 17 (2020) 2, pp. 87-112
Persistent link: https://www.econbiz.de/10012256249