Purpose – The purpose of this paper is to describe the difficulties encountered by researchers who are looking to operationalise theoretical memetics and provide a methodological avenue for studies that can test meme theory. Design/methodology/approach – The application of evolutionary...

Purpose – Management fashions can be, and have been, conceptualized as narrative elements competing for replication and resources in the wider managerial discourse. Most wax and wane through a life cycle. Some achieve an extended place and even a transition to quasi‐ permanent institutions....