Purpose – To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation. Design/methodology/approach – Case study in relation to a psychoanalytic approach to text as a place for emotional...

Purpose – The aim is to discuss how storytelling can be used in different ways to enlighten change processes occurring within and after a takeover situation. Design/methodology/approach – Case study reseach based on in‐depth interviews critically examined as forms of narratives. Findings...

Purpose – This paper aims to problematize the idea that organizations can be understood as written text. Most of the work done in narrative analysis for organizational studies (OS) relies on an interpretation of narrative which is anchored to the formalist/structuralist tradition. The aim is...

Purpose – To show how the stories told by people in organisations need to be reckoned with in order to give change a chance. Design/methodology/approach – The paper's approach is a case study and analytical approach to storytelling. Findings – Stories are told from different perspectives,...