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Advertising coordination games of a manufacturer and a retailer while introducing a new product

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Pure-strategy Nash equilibria in an advertising game with interference

Viscolani, Bruno - In: European journal of operational research : EJOR 216 (2012) 3, pp. 605-612

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Communication strategies to contrast anti-vax action : a differential game approach

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Advertising a product to face a competitor entry : a differential game approach

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Pure-strategy Nash equilibria in an advertising game with interference

Viscolani, Bruno - In: European Journal of Operational Research 216 (2012) 3, pp. 605-612

Two manufacturers produce substitutable goods for a homogeneous market. The advertising efforts of the two manufacturers determine the demand for the goods and interfere negatively with each other. The demand of each good is a piecewise linear function of the product goodwill, and the latter is...

Persistent link: https://www.econbiz.de/10010574139