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Japan's nation branding : recent evolution and potential future paths

Dinnie, Keith - In: Japan aktuell : journal of current Japanese affairs 16 (2008) 3, pp. 52-65

Persistent link: https://www.econbiz.de/10003761335

Nation branding : concepts, issues, practice

Dinnie, Keith - 2008 - 1. ed.

Persistent link: https://www.econbiz.de/10003571700

Nation branding : concepts, issues, practice

Dinnie, Keith - 2022 - 3rd edition

Persistent link: https://www.econbiz.de/10013460439

Nation branding : concepts, issues, practice

Dinnie, Keith - 2016 - Second edition.

pt. 1. Scope and scale of nation branding -- pt. 2. Conceptual roots of nation branding -- pt. 3. Ethical and pragmatic issues in nation branding -- pt. 4. Current practice and future horizons for nation branding.

Persistent link: https://www.econbiz.de/10013182025