1 Introduction -- 2 Some Conceptual Foundations: A Primer on the Economic Structure of Professional Sport -- 3 The USFL as a Case Study -- 4 A Brief History of Post-World War II Rival Leagues -- 5 Explaining Competitiveness: Alternate Theoretical Frameworks -- 6 Property-Based Resources:...

This study analyzes the differences between the determinants of economic demand for television audiences and gate attendance. Due to data availability problems, there are few studies focused on television demand for North American sports leagues, and most of those studies do not compare the...