Narrow search
Showing 1 - 4 of 4
Cover Image
The concept and marketing implications of Hispanicness
Villarreal, Ricardo; Peterson, Robert A. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
Cover Image
Effects of nationality, gender, and religiosity on business-related ethicality
Peterson, Robert A.; Albaum, Gerald S.; Merunka, Dwight; … - In: Journal of business ethics : JOBE 96 (2010) 4, pp. 573-587
Persistent link: https://www.econbiz.de/10008698293
Cover Image
Business-related ethical attitudes of future business executives and leaders in the European Union
Albaum, Gerald S.; Peterson, Robert A. - In: Journal of euromarketing 23 (2014) 3, pp. 4-16
Persistent link: https://www.econbiz.de/10010497699
Cover Image
Reinterpreting cultural priming effects in cross-cultural consumer research
Merunka, Dwight R. - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 232-248
Persistent link: https://www.econbiz.de/10010233412