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Nationalkultur
Bangladesh
19
Bangladesch
17
Armutsbekämpfung
7
Developing countries
7
Entwicklungsländer
7
Poverty reduction
7
Consumer behaviour
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Konsumentenverhalten
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Microfinance
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Nichtregierungsorganisation
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developing countries
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developing country
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Consumer ethnocentrism
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Indigene Völker
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Indigenous peoples
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Jugendliche
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Ländliche Armut
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Marketing
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National culture
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Poverty
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Rural poverty
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Youth
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media effectiveness
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multidimensional model
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political marketing
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young consumers
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Advertising
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Advertising effects
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Bekleidungsindustrie
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Benchmarking
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Beziehungsmarketing
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Brand image
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Brand management
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CETSCALE
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Chowdhury, Tamgid Ahmed
2
Rahman, Masud Ibn
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Journal of Asia Pacific business
1
Journal of global marketing
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ECONIS (ZBW)
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Understanding consumer ethnocentrism in developing countries : case Bangladesh
Chowdhury, Tamgid Ahmed
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 224-236
Persistent link: https://www.econbiz.de/10010199638
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Conceptualizing consumer ethnocentrism in a developing country : validity and applicability of CETSCALE in Bangladesh
Chowdhury, Tamgid Ahmed
;
Rahman, Masud Ibn
- In:
Journal of Asia Pacific business
15
(
2014
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10010354621
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