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~subject:"Netherlands"
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Netherlands
Consumer behaviour
24
Konsumentenverhalten
22
Advertising effects
17
Werbewirkung
17
Niederlande
12
Internet marketing
10
Online-Marketing
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Social Web
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Beziehungsmarketing
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Brand management
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Economic crisis
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Fernsehwerbung
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Television advertising
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Brand image
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Creativity
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Marketing management
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Marketingmanagement
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Tourism
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Wirtschaftskrise
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Brand
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Cultural identity
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Culture
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Interdependent preferences
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Kulturelle Identität
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Nachfrageinterdependenz
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English
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Bronner, Fred
8
Neijens, Peter C.
4
Hoog, Robert de
3
Smit, Edith G.
3
Bronner, Fred A.
1
Moorman, Marjolein
1
Smit, Edith
1
Tolboom, Maarten
1
Voorveld, Hilde
1
Voorveld, Hilde A. M.
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Willemsen, Lotte
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Willemsen, Lotte M.
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
International advertising and communication : current insights and empirical findings
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
JMM : the international journal on media management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of vacation marketing : an international journal
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Developing an instrument to measure consumers' multimedia usage in the purchase process
Voorveld, Hilde A. M.
;
Bronner, Fred
;
Neijens, Peter C.
; …
- In:
JMM : the international journal on media management
15
(
2013
)
1
,
pp. 43-65
Persistent link: https://www.econbiz.de/10009738737
Saved in:
2
Consumers' cross-channel use in online and offline purchases : an analysis of cross-media and cross-channel behavior between products
Voorveld, Hilde
;
Smit, Edith G.
;
Neijens, Peter C.
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 385-400
Persistent link: https://www.econbiz.de/10011628615
Saved in:
3
Increasing family democracy and the implications for advertising
Bronner, Fred
- In:
Advertising and communication : proceedings 4th …
,
(pp. 260-266)
.
2005
Persistent link: https://www.econbiz.de/10003353826
Saved in:
4
Increasing family democracy and the implications for advertising
Bronner, Fred
- In:
International advertising and communication : current …
,
(pp. 301-318)
.
2006
Persistent link: https://www.econbiz.de/10003378134
Saved in:
5
Agreement and disagreement in family vacation decision-making
Bronner, Fred
;
Hoog, Robert de
- In:
Tourism management : research, policies, practice
29
(
2008
)
5
,
pp. 967-979
Persistent link: https://www.econbiz.de/10003750821
Saved in:
6
Brand relationship quality why relationships between consumers and their brands differ
Smit, Edith
;
Tolboom, Maarten
;
Bronner, Fred
- In:
Advertising and communication : proceedings 4th …
,
(pp. 120-129)
.
2005
Persistent link: https://www.econbiz.de/10003353716
Saved in:
7
Economizing behaviour during travel : strategies and information sources used
Bronner, Fred
;
Hoog, Robert de
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10009261689
Saved in:
8
Consumer-generated versus marketer-generated websites in consumer decision making
Bronner, Fred
;
Hoog, Robert de
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 231-248
Persistent link: https://www.econbiz.de/10003970884
Saved in:
9
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
10
Webcare as customer relationship and reputation management? motives for negative electronic word of mouth and their effect on webcare receptiveness
Willemsen, Lotte
;
Neijens, Peter C.
;
Bronner, Fred A.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 55-69)
.
2013
Persistent link: https://www.econbiz.de/10009773057
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