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~subject:"Netherlands"
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Netherlands
Consumer behaviour
75
Konsumentenverhalten
75
Relationship marketing
61
Beziehungsmarketing
60
Marketingmanagement
22
Marketing management
21
Distribution channel
19
Einzelhandel
19
Retail trade
19
Vertriebsweg
19
Customer satisfaction
16
Kundenzufriedenheit
16
Kundenwert
15
Marketing
15
Theorie
15
Theory
15
Brand management
14
Customer value
14
Markenführung
14
Niederlande
13
Online retailing
13
Online-Handel
13
E-commerce
11
Electronic Commerce
11
Category Management
10
Category management
10
Digitalisierung
10
Digitization
10
Marketingtheorie
10
Direct marketing
9
Direktmarketing
9
Marketing theory
9
Dienstleistungsqualität
8
Firm performance
8
Kundenbindungsprogramm
8
Loyalty program
8
Service quality
8
Unternehmenserfolg
8
Brand image
7
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7
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English
12
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Verhoef, Peter C.
10
Nierop, Johannes Erjen Maurice van
3
Sloot, Laurens M.
3
Franses, Philip Hans
2
Hoekstra, Janita Cornelia
2
Kippers, Jeanine
2
Leeflang, Peter
2
Paap, Richard
2
Bosma, Joost
1
Bunk, Abraham P.
1
Bügel, Marnix S.
1
Everdingen, Yvonne Maria van
1
Heijnsbroek, Martin
1
Langerak, Fred
1
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
Discussion paper / Tinbergen Institute
2
Rotterdam Institute for Business Economic Studies
2
European review of agricultural economics : ERAE
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing
1
MSI reports : working paper series
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ECONIS (ZBW)
12
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1
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van
;
Sloot, Laurens M.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
Saved in:
2
Explaining purchases of organic meat by Dutch consumers
Verhoef, Peter C.
- In:
European review of agricultural economics : ERAE
32
(
2005
)
2
,
pp. 245-267
Persistent link: https://www.econbiz.de/10002994617
Saved in:
3
Status quo of database marketing in the Dutch fast moving consumer goods industry
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
-
1998
Persistent link: https://www.econbiz.de/10000990712
Saved in:
4
Effects of shopping related factors on the intention to adopt teleshopping for food products
Verhoef, Peter C.
;
Langerak, Fred
-
1998
Persistent link: https://www.econbiz.de/10000168162
Saved in:
5
Teleshoppen in de levensmiddelensector
Verhoef, Peter C.
;
Sloot, Laurens M.
;
Hoekstra, Janita …
-
1997
Persistent link: https://www.econbiz.de/10000959627
Saved in:
6
A comparison of customer commitment in five sectors using the psychological investment model
Bügel, Marnix S.
;
Bunk, Abraham P.
;
Verhoef, Peter C.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
1
,
pp. 2-29
Persistent link: https://www.econbiz.de/10003974297
Saved in:
7
Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
Saved in:
8
Understanding the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
9
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Saved in:
10
Developing a service improvement system for the National Dutch Railways
Verhoef, Peter C.
;
Heijnsbroek, Martin
;
Bosma, Joost
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
6
,
pp. 489-504
Persistent link: https://www.econbiz.de/10011784189
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