The critical role played by intangible assets in corporate competitive development in global markets, has modified the nature of communication costs, and above all the costs of marketing communication. Globalisation has produced deep changes in the function and role of the system of corporate...

Network organisations emphasise the importance of corporate and product intangible assets. In global competition, the managerial economics of intangibles imposes new network policies of corporate social responsibility, dominated by global social issues such as economic sustainability,...