An increasingly common practice among media platforms is to provide premium content versions with fewer or even no ads. This practice leads to an intriguing question: how should ad-financed media price discriminate through versioning? I develop a two-sided media model and illustrate that price...

We consider the strategic use of information by an online platform to both guide consumer search through its product recommendations and influence sellers' targeting and advertising decisions. The model provides a unified view of personalized product recommendation and targeted advertising on...