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This paper examines the optimal sequencing of sales in the presence of network externalities. A firm sells a good to a group of consumers whose payoff from buying is increasing in total quantity sold. The firm selects the order to serve consumers so as to maximize expected sales. It can serve...
Persistent link: https://www.econbiz.de/10013072044
This paper examines the optimal sequencing of sales in the presence of network externalities. A firm sells a good to a group of consumers whose payoff from buying is increasing in total quantity sold. The firm selects the order to serve consumers so as to maximize expected sales. It can serve...
Persistent link: https://www.econbiz.de/10013072911
Persistent link: https://www.econbiz.de/10010206037
Persistent link: https://www.econbiz.de/10012000753
We examine the extent to which the network effects that lead to the adoption of an online social platform are local. Focusing on the fantasy sports market in the US, we find that the size of a county's existing user base on the platform significantly impacts the number of new users who join the...
Persistent link: https://www.econbiz.de/10013245142
Persistent link: https://www.econbiz.de/10011292574
Crowdfunding, a fundraising mechanism in which monetary contributions are raised from a large number of people, is booming and impacting government policy. We study two features of a well-known crowdfunding platform, Kickstarter. First, we study the role of observable information in determining...
Persistent link: https://www.econbiz.de/10014132725
Persistent link: https://www.econbiz.de/10013464405