In business operations, a two-sided platform serves as an intermediary connecting two sets of agents in the two-sided market and new entrants are commonly seen. Due to unfamiliarity with the market, the entrant may be overconfident in estimating consumer’s utility, i.e., overestimating. In...

Purpose - The literature review aims to facilitate a broader understanding of on-demand service platform operations management and proposes potential research directions for scholars. Design/methodology/approach - This study searches four databases for relevant literature on on-demand service...