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Advertising or brokerage model for social platforms with a commerce feature

Nan, Guofang; Chu, Chenyu; Li, Zhiyong; Li, Minqiang - In: Journal of electronic commerce research : JECR 22 (2021) 2, pp. 155-177

Persistent link: https://www.econbiz.de/10012816120

An economic analysis of platform protection in the presence of content substitutability

Nan, Guofang; Yao, Lina; Ho, Yi-Chun; Li, Zhiyong; Li, … - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 1002-1036

Persistent link: https://www.econbiz.de/10012198632

Advertising or freemium : the impacts of social effects and service quality on competing platforms

Li, Zhiyong; Nan, Guofang; Li, Minqiang - In: IEEE transactions on engineering management : EM 67 (2020) 1, pp. 220-233

Persistent link: https://www.econbiz.de/10012173696

Optimal revenue model of a social networking service : ad-sponsored, subscription-based, or hybrid?

Li, Zhiyong; Wang, Donghan; Nan, Guofang; Li, Minqiang - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 1927-1939

Persistent link: https://www.econbiz.de/10015405294

Optimal pricing for new product entry under free strategy

Nan, Guofang; Liang, Xingtao; Zhang, Zan; Li, Minqiang - In: Information technology and management 19 (2018) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011847306

Duopoly pricing strategy for information products with premium service : free product or bundling?

Zhang, Zan; Nan, Guofang; Li, Minqiang; Tan, Yong - In: Journal of management information systems : JMIS 33 (2016) 1, pp. 260-295

Persistent link: https://www.econbiz.de/10011560756

Managing Online Piracy in Platform : Pricing and Platform Protection

Li, Zhiyong - 2020

Most digital content distributed in information-goods platforms encounter the threat of online piracy. Strategic pricing, technology-based platform protection, and deterrent enforcement such as legal and moral measures are viewed as antidotes to piracy. We examine the effects of deterrent...

Persistent link: https://www.econbiz.de/10012834813

Cloud services vs. on-premises software : competition under security risk and product customization

Zhang, Zan; Nan, Guofang; Tan, Yong - In: Information systems research : ISR 31 (2020) 3, pp. 848-864

Persistent link: https://www.econbiz.de/10012298129

Selling information products : sale channel selection and versioning strategy with network externality

Liu, Zhiyong; Li, Minqiang; Kou, Jisong - In: International journal of production economics 166 (2015), pp. 1-10

Persistent link: https://www.econbiz.de/10011333315

First- or second-mover advantage? : the case of IT-enabled platform markets

Feng, Haiyang; Jiang, Zhengrui; Li, Minqiang; Feng, Nan - In: MIS quarterly 44 (2020) 3, pp. 1107-1141

Persistent link: https://www.econbiz.de/10012403941