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First- or second-mover advantage? : the case of IT-enabled platform markets

Feng, Haiyang; Jiang, Zhengrui; Li, Minqiang; Feng, Nan - In: MIS quarterly 44 (2020) 3, pp. 1107-1141

Persistent link: https://www.econbiz.de/10012403941

Optimal exclusivity strategy for digital service on competing platforms with different installed bases

Chai, Zheng; Feng, Nan; Wang, Harry Jiannan; Feng, Haiyang - 2025

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Optimal adoptions of freemium version and patching strategy : network and security externalities

Feng, Nan; Zhang, Hanyue; Dong, Changqing; Zhang, Jie … - In: Journal of management science and engineering 7 (2022) 1, pp. 107-132

The freemium pricing model has become mainstream in the software industry. A large user base can induce positive network effects while expanding security risks associated with unpatched users. This study explores a two-stage decision problem faced by software vendors that involves a freemium...

Persistent link: https://www.econbiz.de/10013207400

Quality, pricing, and release time : optimal market entry strategy for software-as-a-service vendors

Feng, Haiyang; Jiang, Zhengrui; Liu, Dengpan - In: Management information systems : mis quarterly 42 (2018) 1, pp. 333-353

Persistent link: https://www.econbiz.de/10011847714

Selling information products : sale channel selection and versioning strategy with network externality

Liu, Zhiyong; Li, Minqiang; Kou, Jisong - In: International journal of production economics 166 (2015), pp. 1-10

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Optimal pricing for new product entry under free strategy

Nan, Guofang; Liang, Xingtao; Zhang, Zan; Li, Minqiang - In: Information technology and management 19 (2018) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011847306

Duopoly pricing strategy for information products with premium service : free product or bundling?

Zhang, Zan; Nan, Guofang; Li, Minqiang; Tan, Yong - In: Journal of management information systems : JMIS 33 (2016) 1, pp. 260-295

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An economic analysis of platform protection in the presence of content substitutability

Nan, Guofang; Yao, Lina; Ho, Yi-Chun; Li, Zhiyong; Li, … - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 1002-1036

Persistent link: https://www.econbiz.de/10012198632

Advertising or freemium : the impacts of social effects and service quality on competing platforms

Li, Zhiyong; Nan, Guofang; Li, Minqiang - In: IEEE transactions on engineering management : EM 67 (2020) 1, pp. 220-233

Persistent link: https://www.econbiz.de/10012173696

Advertising or brokerage model for social platforms with a commerce feature

Nan, Guofang; Chu, Chenyu; Li, Zhiyong; Li, Minqiang - In: Journal of electronic commerce research : JECR 22 (2021) 2, pp. 155-177

Persistent link: https://www.econbiz.de/10012816120