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Network effects and personal influences : the diffusion of an online social network
Katona, Zsolt; Zubcsek, Peter Pal; Sárváry, Miklós - In: Journal of marketing research : JMR 48 (2011) 3, pp. 425-443
Persistent link: https://www.econbiz.de/10009161374
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Network formation and the structure of the commercial worl wide web
Katona, Zsolt (contributor); Sárváry, Miklós (contributor) - 2006
Persistent link: https://www.econbiz.de/10003378954
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Network formation and the structure of the commercial World Wide Web
Katona, Zsolt (contributor); Sárváry, Miklós (contributor) - 2006 - Rev.
Persistent link: https://www.econbiz.de/10003564712
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Network formation and the structure of the commercial world wide web
Katona, Zsolt; Sárváry, Miklós - In: Marketing science 27 (2008) 5, pp. 764-778
Persistent link: https://www.econbiz.de/10003780107
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Content vs. advertising : the impact of competition on media firm strategy
Godes, David; Ofek, Elie; Sárváry, Miklós - In: Marketing science 28 (2009) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10003858476