Purpose – This paper aims to draw upon the findings of a research project which investigated networking styles by owner/managers of small businesses. The authors' specific objective was to analyse the impact of such networking activities on business growth to develop a taxonomy of networking...

Purpose – The authors review recent developments in online marketing strategy that demonstrate the growing power of online communities in building brand reputations and customer relationships. Design/methodologies/approach – This work draws upon the results of an ongoing research project...