Das vorliegende Buch stellt erstmals die Theorie der zweiseitigen Märkte und deren Anwendung auf Medienmärkte intuitiv sowie modelltheoretisch dar. Nach einer Diskussion der ökonomischen Grundlagen werden relevante Modelle zweiseitiger Medienplattformen sowie Anwendungen für die...

This paper compares the potential characteristics of B2B platforms as identified in the information systems literature with those in the general platform literature. Our analysis reveals that these characteristics are not exclusive to B2B platforms and suggests that the differences between B2B...

Platform markets are characterized by the existence of indirect network effects that connect two or more market sides through a platform that internalizes these feedback effects. Conventional instruments of market definitions which consider price levels cannot easily applied in case of two-sided...