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The differentiated effect of advertising on readership : evidence from a two-sided market approach

Ivaldi, Marc; Muller-Vibes, Catherine - In: Marketing letters : a journal of research in marketing 29 (2018) 3, pp. 363-376

Persistent link: https://www.econbiz.de/10011930039

The differentiated effect of advertising on readership : evidence from a two-sided market approach

Ivaldi, Marc; Muller-Vibes, Catherine - 2018

Persistent link: https://www.econbiz.de/10012267702

The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?

Borsenberger, Claire; Muller-Vibes, Catherine - In: Revue d'économie politique 129 (2019) 6, pp. 937-965

Persistent link: https://www.econbiz.de/10012383831

Optimal pricing of telephone usage : an econometric implementation

Bousquet, Alain - In: Information economics and policy : IEP 9 (1997) 3, pp. 219-239

Persistent link: https://www.econbiz.de/10001236478

Simulating media platform mergers

Ivaldi, Marc; Zhang, Jiekai - In: International journal of industrial organization 79 (2021), pp. 1-18

Persistent link: https://www.econbiz.de/10012888268

Airport prices in a two-sided market setting : major US airports

Ivaldi, Marc; Sokullu, Senay; Toru, Tuba - 2015

Persistent link: https://www.econbiz.de/10011300205

Advertising competition in the Frenchfree‐to‐air television broadcasting industry

Ivaldi, Marc; Zhang, Jiekai - 2015

Persistent link: https://www.econbiz.de/10011302342

Airport prices in a two-sided market setting : major US airports

Ivaldi, Marc; Sokullu, Senay; Toru, Tuba - 2015

Persistent link: https://www.econbiz.de/10011302374

Advertising competition in the free-to-air TV broadcasting industry

Ivaldi, Marc; Zhang, Jiekai - 2017

This paper empirically investigates the advertising competition in the French broadcast television industry within a two-sided market framework. We use a unique dataset on the French broadcast television market including audience, prices, and quantities of advertising of twenty-one TV channels...

Persistent link: https://www.econbiz.de/10011646956

Horizontal cooperation on investment : evidence from mobile network sharing

Cojoc, Anca; Ivaldi, Marc; Maier-Rigaud, Frank P.; … - 2020 - Preliminary draft

Persistent link: https://www.econbiz.de/10012216109