The purpose of the series Advances in Health Economics and Health Services Research is to consider all topics in health economics and the related field of health services research. Each volume is devoted to a specific topic. Most volumes consist of between ten and twelve papers, but a few may...

Neuroeconomics is the study of how the brain makes economic decisions. By its nature neuroeconomics studies the mechanisms of decision-making, assumed to be computational, in order to better understand the strategies people use and the choices that people make. The focus of this book is how...

Purpose – A placebo effect is a (positive) change in health outcomes that is due to a (positive) change in beliefs about the value of a treatment. Placebo effects might be “behavioral,” in the sense that revised beliefs lead to behavioral changes or new actions that in turn yield changes...